June 2012
12 posts
Getting Leads Off of Analytics
I wanted to share a CampusCE marketing success with all of you. Yesterday afternoon I reviewed the Google Analytics reports on visits to our website. I noticed that we had 4 visits from the state of Maryland specifically in College Park. (My home state aka the best state). I told my coworker Artom yesterday that he should call University of Maryland College Park this morning to follow up with...
The Results Are In!
Looks like my first newsletter campaign was a success! After designing the newsletter that was sent throughout the state of California to deans and directors of continuing education we had 37 opens (20%) of the entire mailing list with a 2.2% click-through-rate.
After the newsletter was sent out we saw a jump in the number of website visits to www.campusce.com from California in the past week. One...
Making newsletters for my company.
I was recently brought into my boss’s office and told me “Chris, you’re doing a great job here with all the work that you’ve been handling here. I want to start using your marketing knowledge to build our companies brand awareness in our market.” To which I replied, “Sounds great! When do I get started?”
Since that conversation I have been appointed leader of email marketing. Nothing...
WatchWhy Your McD’s Burger Doesn’t Look Like the One in the Ad
9.blog: advertising in the coming future →
Straight forward and well written about the future of advertising.
patriciahandschiegel:
I wouldn’t be surprised if ad skipping becomes harder to do in the future.
Or, not possible at all.
The internet as a platform has the ability to do things that other platforms can and can’t do.
It can block software if it doesn’t play nicely within the environment, for example.
It is done by…
