March 2012
34 posts
WatchChanel’s stab at Aqua di Gio?
The 10 Best Facebook Campaigns →
10. Corona
9. Domino’s Pizza
8. Kelloggs
7. Southwest Airlines
6. Papa Johns Pizza
5. Bing and Farmville
4. Jack In The Box
3. Ford Explorer
2. Target
1. Click and Find Out!
8 tags
WatchWhy Is Twitter Such A Success?
Google Wave was announced last year to much fanfare and expectation… it was the future of the social web!
The Google Wave platforms goal was to integrate in a seamless fashion email, online chat, social networking and provide access to web pages or documents similar to the “wiki” model.
Google announced last week and yet less than one year later that it is...
Magazines' Digital Circulation More Than Doubles... →
Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau of Circulations.
What CRM Means In a Social Media Age →
Social CRM Defined
Why Social CRM Matters
Techniques Will Vary By Vertical
Guide to Getting Started
How MTV And Its Shows Got to 100 Million Facebook... →
Ad Age’s editorial partner Trendrr, the social-media monitoring firm, works closely with MTV. In talking with both companies recently, I learned that MTV’s U.S. brand and show pages recently hit a rather astonishing combined total of 100 million “likes” on Facebook. How did that happen? Take a look at our infographic and then scroll down for some notes and context.
Done With Google +, Almost…
“I love networking. I do it all the time. I use Twitter, Facebook and Google +. I think they are all great in their own unique way, but recently I have found less of a use for Google +. I thought it was absolutely amazing when it first started out. The privacy concepts of were amazing allowing you to share with specific people and not just your entire network. Certainly made sharing private...
Three Things Agencies Can Learn from Basketball... →
As we enjoy March Madness and the magic it brings, I’m reminded of the leadership lessons I’ve learned from the court. Always having full-court vision. The importance of bench strength. This year, the sport has reminded me of one more: Winning teams know how to build and maintain team chemistry. But this is no simple task.
Lexus Brings NFC-Enabled Print Ad to Wired... →
As print publications continue seeking new ways to entice advertisers, Wired magazine and Lexus have teamed up to create what they say is the first mass-produced print ad embedded with a near-field communications, or NFC, tag.
WatchIt’s about time a man bows down for a woman in the bar atmosphere. Hey this situation could end up with fantastic results. The ad is strong, confident and needless to say hilarious. Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the...
5 Facebook Pages with a Touch of Genius →
Volvo Inks Global Endorsement Deal With Jeremy Lin →
Volvo Cars has signed New York Knicks point guard Jeremy Lin to a global endorsement deal and will announce details March 19 at a press conference at Chelsea Piers in New York City.
Creativity Mags Top 20 most creative ads. →
Check out Oreo sitting at the #2 spot
How do You Use Twitter? →
Promote my blog and brand to a targeted global audience
Obtain feedback in real time that helps me adjust content and headlines
Network and communicate on-line so I can connect face to face off-line
6 Social Media Networks to Watch in 2012 [Plus... →
Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain.
It makes humans take risks that are both life threatening and potentially rewarding and life changing.
George Mallory, the English mountaineer and explorer who died in 1924 when attempting to be the first man to make the...
Getting More Productive With Your Time Management
Pareto’s Law (80/20 Principle) – 80% of outputs result from 20% of inputs. Limit tasks to the important.
Parkinson’s Law – Tasks swell in importance and complexity in relation to the time allotted for its completion. Shorten work time to limit tasks.
DO:
Compile your to-do list for tomorrow no later than this evening.
Limit the number of items on your to-do list and use impossibly short...
Influences are not key to viral success. →
10 Places I want to travel to before I die. →
Day in the life of an online marketer. →
Understand why you always have to click through your favorite magazine websites.
http://t.co/BBpB5axi →
We’ve all seen the kony 2012 viral video. Take a look at its record breaking success!
Advertisers Say What We're All Thinking:... →
Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social-media-ad spend over the next 12 months.
On The Set With the Most Interesting Man In The... →
t’s an unusually warm january day in Los Angeles, and Jonathan Goldsmith looks pretty uncomfortable in a turtleneck, wool sweater, thick black pants and ski boots. But when the cameras roll he is instantly cool, smiling and laughing as if he’s at a cocktail party - not a TV-commercial shoot in a back lot at Universal Studios. With only a thin cable for a harness, Mr. Goldsmith skids...
10 Reasons to Move to Seattle. They Got #9 Wrong. →
